Dr. Meshaal Al-Shammary has been the director of the studies and research department at Housing VRP since January 2021. He established strategic decision support systems and is in charge of the undertaking and reviewing research and studies for the housing sector, developing workshops and focus groups and working with global experts. Prior to that, he worked on research, reporting and local content at Housing VRP, where he monitored and developed KPIs. Al-Shammary has held the following positions: Vice president for strategy and head of economic indicators management KPIs at Housing VRP. He served as an assistant professor at the Arab Open University and at Dar Al-Uloom University, teaching principles of marketing, international business, retail management, consumer behavior and strategic marketing management. He was a business analyst at the General Authority of Civil Aviation between 2014 to 2015. As the founder and owner of Meshaal Al-Shammary Business Consultancy, he believes that the investment in innovation and creativity will enable the development of sustainable competitive advantages. Al-Shammary earned a doctor of business administration in financial econometrics from Victoria University, Melbourne, Australia, and a master’s degree in international business from the University of New England. He holds a bachelor’s degree in international business from King Abdul Aziz University, a diploma in legal and science proceedings from Riyadh Chamber of Commerce and Industry, and a diploma in accounting from the International Academy Institute for Computer and Administration in Riyadh.