RIYADH: Saudi Arabia’s Fashion Commission has launched the “100 Saudi Brands” program, which aims to support the business development of 100 Saudi designers and luxury brands, providing Saudi fashion products with international competitive standards. The authority invited those wishing to take part in the program to register via the website https://saudi100brands.com before June 20. The program offers a one-year package of training and guidance programs, and includes sessions for groups and individuals, along with virtual and physical training workshops to develop competitive business advantages in the Saudi fashion industry. Course topics will include brand review and mentoring, training in defining brand concepts, sales performance strategies, public relations and marketing strategies, methods for finding and identifying particular clients, innovations, technology and leadership skills. The program’s stages include activities presented to the consumer to encourage sales in the local market, the first of which will be held in Riyadh in December, the activation of electronic sales outlets in January, and a campaign targeting wholesales in order to activate international sales in February. The program will help build 100 Saudi brands that are able to compete regionally and internationally, within the framework of the Fashion Commission to develop the fashion sector in the Kingdom in all its legislative and regulatory aspects, and to support and empower its workers, including creators and investors.