RIYADH — Visit Saudi has announced the return of Saudi Seasons this year, doubling down on activity and programming, with bigger, more exciting and diverse events. The nationwide program meets the aspirations of individuals and families from different segments and will kick-off in the fourth quarter of 2021. For the first time ever, the public will be invited and encouraged to help shape the new Saudi Seasons program, through interactive website www.2years.sa, dedicated to uncovering experiences spanning entertainment, arts and culture. The feedback and insights captured will enrich Saudi Seasons in the conceptualizing and execution of more unique and diverse events to meet all aspirations across different target segments.The launch of the new Saudi Seasons is in line with Saudi’s Vision 2030, and will play a key role in delivering the leadership’s vision to enrich the lives of citizens, enhance the quality of life for residents, promote different tourist destinations and highlight the cultural, entertainment and sports treasures that position Saudi firmly on the global tourism map. Saudi Seasons will also contribute to diversifying the national economy and providing attractive investment opportunities to drive growth in many diverse sectors, enabling the private sector to play its role in the implementation of seasons and events, which in turn, will create many seasonal and permanent job opportunities. In 2019, Saudi Seasons contributed to advancing social and economic growth across the country through a diverse calendar of events and activities. With more than 390 key events, the debut Saudi Seasons attracted over 50 million visitors, generating more than 100,000 permanent and seasonal jobs. — SPA