Metab Abdul Aziz Al-Ajmah is the director of brand strategy at Mobily, one of the biggest telecommunications services in Saudi Arabia. Al-Ajmah has been overseeing brand strategy development, brand management and brand touchpoints including packaging. Prior to that, Al-Ajmah worked with Thiqah Business Solutions as senior product manager from 2018 to 2020. In 2017, he joined the National Housing Co. where he first worked as a B2C brand manager and developed and executed marketing and communication plans. He was promoted in 2018 to the position of brand and communications manager where he stayed until December 2018. Before that, Al-Ajmah worked with Nadec in Saudi Arabia in 2012. He started as assistant brand manager, first for juices, then in the same position in the dairy category of the company. In 2014, he took the position of brand manager in Nadec where he stayed until 2017. Al-Ajmah received his bachelor’s degree in marketing from King Fahd University of Petroleum and Minerals in Dhahran in 2012. In 2019, he received his MBA from King Saud University, Riyadh. In 2020 he received the Driving Strategic Innovation (DSI) from IMD in Switzerland. Also in 2019, Al-Ajmah attended the Leadership Development Program (LDP) at the Center for Creative Leadership in Belgium.