Disney CEO says 40% of upfront ad sales went to streaming or digital

  • 6/14/2021
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Walt Disney Co"s (DIS.N) advertising revenue for the upcoming fall television season rose by "double-digits" from the levels of 2019 before the global pandemic, Chief Executive Bob Chapek said on Monday. About 40% of sales during the "upfront" sales period went to streaming or digital ads, Chapek said at Credit Suisse"s virtual Communications Conference.

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