A woman has died after falling from a cliff at a coastal beauty spot apparently after trying to take a shortcut. Witnesses said the woman shouted “I’m coming down” before she lost her footing on loose rocks and fell about 30 metres. Dorset police said they were investigating the circumstances of the incident, which took place on Monday afternoon at Durdle Door. The force said the woman was pronounced dead at the scene. She was named on social media as Tahira Jabeen, from Birmingham. One post said she was “one of a kind”, while another said there was “no beautiful soul better”. An online fundraising page set up to support her family had raised more than £2,000 by Tuesday evening. It said: “A caring and jolly person lost her life in such a tragic accident. A much loved and missed wonderful lady with a heart of gold Tahira Jabeen lost her life after falling from a cliff in Dorset while making memories with her daughter. Leaving behind five beautiful girls who will not be able to replace her.” The beach was packed with people at the time. Another woman, believed to be a relative, was treated by ambulance crews for shock. Finlay Cameron, 21, a tourism management student, said: “There were 150 to 200 people on the beach at the time. A few people then spotted this woman, who was petite with dark hair in a summer’s dress carrying a beach bag, walking down the grassy side of the cliff. “We were all shouting at her: ‘Don’t come down this way, you’ll fall,’ and others shouted: ‘You could die.’ She could hear us and replied: ‘I’m going to come down this way.’ “A few times her feet slipped on the grass and everyone was in shock at why she was doing this. This went on for five to 10 minutes and she reached a straight drop about halfway down where her feet just went … It was terrible to see.” He added: “You could tell she was in a bad way and someone started CPR while others formed a human shield around her so children couldn’t see what was happening.” Another visitor, Eleanor Edwards, said: “She was climbing down the cliff thinking she could get to the beach. Everyone was telling her to stop and there was nothing anyone could do. It was extremely saddening to witness.” A Dorset police spokesperson said: “At 3.07pm on Monday, Dorset police received a report that a woman had fallen from a cliff at Durdle Door near Lulworth. Officers attended together with other emergency services colleagues. Sadly, the woman was pronounced dead at the scene. Officers are investigating the circumstances of this tragic incident.” A spokesperson for Dorset and Wiltshire fire and rescue service said: “We attended this incident in support of police and coastguard colleagues. We were called at 3.14pm after reports that someone had fallen from height at Man O’War beach. Crews from Bere Regis and Dorchester attended, along with a technical rescue team from Weymouth.” In recent years, Durdle Door has become a hugely popular destination with thrill-seekers as well as beachgoers. In May last year three people were hurt “tombstoning” – leaping from the cliffs into the sea.