MUSCAT — With the visit to the Kingdom of Saudi Arabia by his Sultan Haitham Bin Tarik of the Sultanate of Oman, interest has turned to the land that shares a border with the Kingdom of Saudi Arabia. With a coast formed by the Gulf of Oman and the Arabian Sea, it is far more than Oman’s ideal trading location that is driving significant investor interest in the Sultanate. Oman has long enjoyed economic stability, an investor-friendly environment and is a signatory to WTO and the GCC common market. With a strong focus on diversification, industrialisation and privatisation, investors benefit from the country’s state-of-the-art infrastructure and a unique location. As well as a warm and welcoming environment, millions of visitors each year are impressed by the Sultanate’s natural beauty, with its 3,000km of coastline, mountain ranges, wadis and striking desert landscapes. The country carefully balances its pristine environment with the very best in luxurious modern living, perhaps best typified in its leading lifestyle destination, the award-winning Al Mouj Muscat. A joint venture between the Oman government and Majid Al Futtaim Properties, Al Mouj Muscat is set on the coast, is home to 7,000 residents and has attracted 10,000 visitors each day to its boulevard style, world-class retail and dining experiences and 5-star hotels. Those who enjoy more active pursuits also flock to its exclusive 400-berth marina and to Al Mouj Golf, listed in the World Top 100 courses, with the Greg Norman designed course holding its place at number two in the Top 20 Golf Courses of the Middle East 2021. Al Mouj Muscat’s CEO Nasser Bin Masoud Al Sheibani explains why Al Mouj Muscat has been an extraordinary success story for Oman and investors: “We set out to create a destination that would redefine urban living in the region by offering people exceptional oceanfront residential properties, luxury and authentic hospitality and outstanding leisure facilities and amenities. “By creating opportunities to live life to the full, our destination is in high demand, despite the challenges that the global pandemic created. We have also ensured that investors and sub-developers have a range of opportunities where they can profit from their expertise. “For example, as well as a thriving retail location, Al Mouj Muscat is highly sought as a business location. Our business park is a ten-minute drive from Muscat International Airport, adjacent to the golf course and the ocean, it is a prime site for commercial office investors. “By focusing on establishing solid foundations and a unique environment, commercial, retail and property investors all continue to benefit from sustainable, long-term growth.” “Oman has a clear vision for long-term growth,” added Al Sheibani, “With strong and stable governance, exceptional geographical advantages and first-class infrastructure, investors are confident that they can capitalise on all that Oman has to offer.” — SG