FRANKFURT (Reuters) - Activist investor and former head of Italian jewellery brand Bulgari, Francesco Trapani, has launched a shell company to invest in a European consumer products company. VAM Investments SPAC is offering shares worth up to 225 million euros ($265 million), including an over-allotment option, and intends to list on Euronext Amsterdam on July 19, a bookrunner organising the deal said on Wednesday. A SPAC (special purpose acquisition company) is a blank cheque firm that raises funds in an initial public offering (IPO) with the aim of merging with a private company, which then becomes public as a result. SPACs give private companies an alternative route to going public than traditional IPOs. In 2019, Trapani, chairman of VAM Investments SPAC, launched activist hedge fund Bluebell, whose campaign helped force Danone Chief Executive Emmanuel Faber to quit. Trapani ran Bulgari for three decades before quitting in 2014, three years after LVMH’s acquisition of the company. Former private equity manager Marco Piana is chief executive of VAM Investments SPAC and Carlo di Biagio is chief financial officer. Citi, J.P. Morgan, Societe Generale and UniCredit are organising the deal. ($1 = 0.8484 euros) Reporting by Arno Schuetze; Editing by David Clarke Our Standards: The Thomson Reuters Trust Principles.