- General Motors Co (GM.N) laid out an ambitious agenda on Wednesday aimed at convincing investors it is refashioning itself into a more profitable, software-driven company that will challenge Tesla (TSLA.O) for electric vehicle leadership by 2030. read more Among the initiatives, GM: * Outlined a new "dual platform" strategy for Ultium-branded electric vehicle components and batteries and Ultifi-branded software and services, saying the Detroit automaker will double annual revenue to $280 billion by 2030, with increased margins in the 12-14% range. * Said software-driven services will contribute $20 billion-$25 billion in new revenue by 2030. * Said it expects EV revenue to grow to $90 billion annually by 2030. * Expects revenue from the BrightDrop commercial EV unit to top $10 billion by 2030 with low 20% margins. * Plans to be U.S. EV market leader, "while growing its profits from internal combustion engine vehicles." * Said future EV entries will include a $30,000 Chevrolet crossover, a Blazer EV, Buick crossovers, full-size trucks from Chevrolet, GMC and Hummer, and several Cadillac models. * Said more than 50% of its North American and Chinese plants will be "capable" of building electric vehicles by 2030. * Expects EV profit margins to match those of conventional combustion-engine vehicles by 2030. * Plans to unveil its new Chevrolet Silverado electric pickup in January at the annual Consumer Electronics Show, and will offer both retail and fleet versions, with a range of more than 400 miles (645 km) between charges. * Plans to announce new electric truck assembly plant, as rival Ford did in September. * Expects to introduce next-generation pickup trucks in 2025 with new combustion engines with lower CO2 emissions. * Described Ultifi as an "end-to-end software platform" that will "increase the lifetime value" of its vehicles by enabling a range of digital services and features delivered and updated wirelessly to those vehicles. * Revealed Ultra Cruise as "a significant next step" in hands-free driving — to be offered via subscription on premium models starting with Cadillac in 2023, while Super Cruise will be more widely available on mainstream models. * Said GM"s majority-owned Cruise self-driving unit expects to begin offering fully driverless rides to passengers shortly, then "rapidly scale" commercial operations starting in 2023. * Said Cruise hitting $50 billion in annual revenue within six years is achievable. * Said GM plans to double its battery making capacity to 140 gigawatt hours annually with the addition of two new plants.