AlAnoud K. Al-Saud is the senior marketing officer at the Diriyah Gate Development Authority. The 24-year-old has a history of leadership roles in project management, making her one of Saudi Arabia’s rising young stars. Often leading design projects and directing the development and implementation of business and product marketing campaigns at DGDA, AlAnoud has a bright future ahead of her. Her journey at DGDA began as a marketing intern, quickly learning the ropes and finding herself with a full-time position just four months later. She was then promoted just a year later to the position of SMO. In one of the latest DGDA initiatives, known as “Plant Your Land,” AlAnoud finds herself as senior community engagement officer. The upcoming campaign seeks to bring the locals of Diriyah together to afforest their lands, while encouraging good neighborliness and fostering strong relationships within the Diriyah community. Plant Your Land aims to transform the area of Diriyah, which is widely recognized as the “Jewel of the Kingdom,” into a global hub for Saudi culture and heritage. AlAnoud said: “I’m passionate about self-development and self-improvement in my personal life. I’m always looking to challenge myself and learn new things. That’s one reason I enjoy working in DGDA; I’ve learned great communication skills, socializing skills, and problem-solving skills that help me in my day-to-day work but also in my personal life in terms of confidence, communication. “Diriyah is my home and where I came from. It’s definitely a dream come true to be able to work and support the same area my great-grandfathers and country came from. Giving back to my community and being there for them makes me.” She added: “When I was a kid, I always wanted to be a doctor, that was my dream job, to save people. That’s why I feel satisfied in the community department, where I can change people’s lives by empowering them.” Holding a Bachelor of Business Administration in marketing from Alfaisal University, AlAnoud finds herself in a field she was born to excel in. While studying, AlAnoud worked for three months as Alfaisal University’s external relations coordinator, which led her to work at career expos, take on research and provide materials required for the organization and its partners. After completing her higher education, AlAnoud undertook several courses, gaining different qualifications to boost her career and her personal development. These included a “She Means Business” certificate from the Misk Foundation, the “Strategy for Content Marketing” from the University of California, Davis, and the “Design Thinking for Innovation” from the University of Virginia. AlAnoud speaks Arabic, English and French. In her personal time, AlAnoud enjoyed volunteering at King Faisal Specialist Hospital and Research Center in Riyadh for two months in 2019, and participated in renovating classrooms in Morocco with NomuHub the same year. In 2016, she co-founded her own business called One Plus One, an event planning company, where she spearheaded management and presentations and dealt with clients on a regular basis. One Plus One organized the Formula E VIP gala dinner in 2018, as well as the Salayel Stud for Arabian Horses VIP lunch and the VIP lounge for MDL Beast in 2019.