‏Sala Entertainment, a Vida Holding company, announced the opening of "Sala Hub", the largest indoor entertainment city in Riyadh Boulevard, as part of Riyadh season events. The opening ceremony was attended by Mr. Fahad Al Hokair, Mr. Abdul Rahman Al Hokair and Mr. Mohammed Attia, CEO of Sala Entertainment. Entertainment constitutes a significant part of the services and tourism sectors, which are among the pillars of the Kingdom's Vision 2030.‏The opening of Sala Hub, the new entertainment city, comes as part of the great transformation witnessed by the entertainment sector in the Kingdom, which provided unprecedented opportunities for the ambitious businesses that are active in the entertainment industry including both local and international companies that are involved in the achievement of the Kingdom’s Vision 2030 aimed to build a prosperous and ambitious homeland.‏The opening of Sala Hub, the new entertainment city, aligns itself with the motto of “Imagine More” that has been coined for this year’s Riyadh season, as Sala Hub provides an opportunity to soar high into the world of imagination and enjoy fun experiences in an unusual and unforgettable manner, where Sala Hub represents a new concept that brings all Sala's brands under one roof.‏Visitors of Riyadh season can pay a visit to Sala Hub entertainment city on Riyadh Boulevard in the Trocadero area and enjoy delightful experiences of excitement, adventure and fun through many exciting games and activities that are available for the first time in Saudi Arabia and the Middle East, such as Zero Gravity, Air Race, Nebulaz, Drift Race, VR Bumper Car, Sky Race, Wave Up, Double Deck Carousel, Sky Tower, Blenderz, Super Jumper, Skyline Coaster, and Roller Glider.‏Sala Hub's indoor entertainment area occupies around 4,500 square meters divided into many sections covering all of the family members' needs, namely the area designated for Major Rides, Redemption Games Area, Video Games, VR Games, Skills Games, Sports Games, Kiddie Rides, Party Room, as well as Food and Beverages Area, Immersive Tunnel and the Stage. ‏The new Sala Hub is also opened with the view of keeping pace with the growth of the entertainment industry around the globe, and as part of the plans developed over the past years by the company to expand its business at the national level. Sala Hub aspires to be part of the efforts aimed to improve the quality of life in the Kingdom, support employment, strengthen the economy and contribute to achievement of the goals of the Kingdom's Vision 2030, where the entertainment sector represents a crucial pillar of the ambitious vision. ‏Commenting on the occasion, Mohammed Attia, CEO of Sala Entertainment, said: “Today we are strengthening our presence here in this Riyadh Season, a presence of which we are very proud. Our vision is to raise Sala Hub to the level of a global leader in branding, while we aspire to provide unique and high-quality entertainment replete with diverse experiences in order to meet the needs of our guests in Saudi Arabia, Gulf Cooperation Council and around the world in the future.”‏"As part of our values, which we consider the principles that guide us in our endeavors to provide everything that enhances the experiences of all family members, we affirm our commitment to provide global standards in terms of health, safety and security, as well as unique experiences for every member of the family”, he added.‏In relation to, Sala Entertainment has opened its new branch "Sala Laser Tag" in Park Avenue Mall Riyadh, on Tuesday 26/10/2021, where new fun and exciting experience with laser tag games using icombat weapon has been brought for the first time in Saudi Arabia.‏It is noteworthy that Sala Entertainment includes many brands specialized in the field of entertainment including Sala Hub, Bob's Famous, KidZania Jeddah, Billy Bees, Sala City, Sala Laser Tag, Sala Karting, and eBlue that make their presence conspicuous in more than 26 branches across Saudi Arabia with the view of offering unparalleled experiences that serve all age categories and all the segments of the society, as well as offer children, families and young people pleasurable and inspiring entertainment experiences that contribute to providing memorable moments within a healthy, organized and secure environment.