The partnership will increase support and security for SMEs and shoppers across the region Middle East consumer goods marketplace, noon.com, signed today a five-year partnership with Visa, the digital payment company. The partnership will increase support and security for SMEs and shoppers across the region through faster payouts and co-marketing support, Noon said in a statement. “According to our 2021 Small Business Recovery study, the majority of SMBs we surveyed believe digital payments are important for their recovery, making it more crucial than ever that we expand their access to the digital economy,” Visa’s general manager for UAE, Shahebaz Khan, said. “Through our partnership with noon, we will help more small businesses adapt to our increasingly digital world, and at the same time deliver the innovative and secure digital payment experiences more consumers seek,” he added.