DUBAI: The 5th Global Franchise Market Exhibition, the markets’ leading event in the field of franchising, concluded on Tuesday. The two-day event witnessed a strong turnout from various brands. The exhibition serves as a platform for investors who are looking to expand their presence in the franchising sector. The exhibition also acted as a link between small and medium enterprises and investors. The event highlighted more than 50 brands from 19 different countries who discussed the most notable developments in the sector. Some of these major names were Francorp Middle East, Simit Sarayi, Mindscrew Holding in addition to a number of businesses from the Gulf Cooperation Council such as Saudi Arabia, represented by the Small and Medium Enterprises General Authority, which offered the opportunity for 10 Saudi brands to showcase their knowledge in the field.