The deal will see MBC Group support COFE’s growth strategy through its channels, digital platforms and events DUBAI: COFE App, the online coffee-centric marketplace, has announced a regional partnership deal with MBC Group. The strategic partnership will see MBC Group extend its support to COFE in achieving its ambitious growth strategy through MBC’s channels, digital platforms and events. MBC Group will play a critical role in adding scale and visibility to COFE’s growth trajectory in addition to having investment priority in COFE App’s future funding rounds. COFE’s strategic collaboration with MBC Group marks the first in a series of key partnerships that will support the start-up in strengthening its footing in the beverage tech sector. The app, whose success was accelerated during and after the pandemic, currently serves coffee lovers across the UAE, KSA, and Kuwait. “This partnership marks a pivotal milestone for the COFE brand. We truly believe we can become a market leader in the beverage technology space across the region and beyond and can only reach our goal with the support of the vast network of channels and partners of the heavyweight MBC brand,” said Ali Al-Ebrahim, founder and CEO of COFE. The partnership with COFE App is part of MBC’s plan to actively explore new media and emerging types of content, services, events, and more to aid regional businesses in offering the most innovative and up-to-date products and services for customers. “MBC believes that innovation in responding to consumer behavior is the essence of entrepreneurial digital solutions. MBC is committed to supporting and elevating regional entrepreneurs through visibility,” said Fadel Zahreddine, group director of emerging media at MBC Group. COFE’s partnership with MBC will drive the growth and visibility of the mobile app to serve a greater number of audiences within the Gulf Cooperation Council and Middle East and North Africa regions, as the brand prepares to launch in Egypt in 2021, and in international markets like the UK by 2022.