Meta, formerly Facebook, has teamed up for the second year with regional creative agency TBWA\RAAD to launch the #LoveLocal campaign on Facebook and Instagram during the holiday season. The campaign is aimed at supporting and amplifying the voices of small and medium-sized businesses (SMBs) on the platform. This year’s edition brings together local influencers, content creators, and communities to support SMBs across the region. “SMBs are a key priority for us at Meta as they are the heart of our economies and communities. Going into its second year, our #LoveLocal initiative captures our commitment to bolster the recovery of local SMBs across the MENA region,” said Derya Matras, vice-president of Middle East, Africa and Turkey at Meta. For the campaign’s teaser, Meta partnered with prominent public figures and content creators in the region such as Mohamed Henedi, Faisal Al-Saif, Fatima Zahra El-Ibrahimi, Leyla Fathallah, and Hadia Ghaleb. They participated in the campaign by either changing their Facebook cover photo or posting on their Instagram feed “Space for rent, only if you #LoveLocal.” Throughout this week, they will be offering space on their Facebook and Instagram platforms to advertise the SMBs they love and support. The announcement video of the campaign invites people to support their local small businesses by changing their cover photos on Facebook and posting on Instagram. Users are also encouraged to tag their favorite local businesses and include the hashtag #LoveLocal. “Infused with traditional and real Middle Eastern insights, the campaign taps into culture to reignite love for neighborhood businesses, bringing back in each one of us those beautiful, nostalgic, authentic emotions of street food, corner cafes and even childhood memories,” said Reda Raad, group CEO of TBWA\RAAD.