LONDON, Dec 13 (Reuters) - British sportswear and fashion group Frasers (FRAS.L) plans to start a new share buyback programme of up to 70 million pounds ($92.6 million), it said on Monday. The group, formerly called Sports Direct and controlled by Mike Ashley, said the programme would run until April 2022. Ashley owns about 66% of the group"s equity. ($1 = 0.7560 pounds)