The MDLBeast Music Festival in Riyadh saw more than 200,000 visitors during its second day, outperforming other global festivals. With the record attendance on Friday, the MDL Beast Music Festival will rise to the top of the most-attended musical event across the world. MDLBEAST SoundStorm21, the four-day blockbuster music festival that began Thursday. Internationally renowned singers and musicians are performing alongside a host of local artists at Banban, north of Riyadh, the venue of the festivities. Over 180,000 people attended the first day of the largest music festival in the region. The festival offers a multi-sensory, multi-stage experience, showcasing both local and international talent, representing all spheres of the cultural landscape across multiple Districts. A feast for the senses, it will enable festival-goers to enjoy the most innovative, immersive experiences in world-class arts, culture, and food in one single venue. The MDLBeast festival comes during the successful run of the Riyadh Season as one of the Kingdom’s initiatives to develop the entertainment sector. Music events and concerts have also taken place in the Kingdom under Vision 2030, with artists ranging from Usher to K-pop band BTS performing to sold out crowds in the capital.
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