Ace Travel will sponsor the “Ace Travel Saudi Cup” organized by Jeddah Cricket Association (JCA). This is 13th year of Ace Travel’s sponsorship of JCA League. This decision was taken after a meeting between Ace Travel management and JCA representatives recently. Present from Ace Travel were Ashfaq Ahmed (General Manager, Saudi Arabia), Shamshad Khan (Director of Finance) and Yaseen Al-Shareef (Operations Manager) as well as Ahmed Bin Mahfooz and Abdul Rehman Merchant from JCA side. Merchant thanked Ace Travel management in general and Ashfaq Ahmed, Shamshad Khan and Yaseen Al-Shareef in particular for supporting JCA activities, now under the auspices of Saudi Arabian Cricket Federation (SACF) formed in 2020 headed by Prince Saud Bin Mishal Bin Mohammed Bin Saud Bin Abdul Aziz as president. SACF is now recognized as sole organization in Kingdom of Saudi Arabia responsible for promotion development, management and organization of cricket at regional, national and international levels. With 15 cricket association now affiliated to SACF, cricket in KSA will be game changer as it is expected to be introduced at grass root levels in schools to encourage and train Saudi youth to participate in it as a sporting activity and develop them as amateur and professional cricketers, who will go on to represent Saudi Arabian national team to participate in ACC and ICC events. It will witness international teams from cricket playing countries coming to play international matches in KSA, which will be beneficial for cricketers, spectators and sponsors. JCA assured Ace Travel management of its continuous efforts to ensure prompt coverage of Ace Travel Saudi Cup matches in print and social media. Ashfaq Ahmed praised JCA’s for doing an excellent job over past 15 years in organizing developing and promoting cricket amongst youth in Jeddah thereby instilling spirit of sportsmanship. He thanked JCA for giving Ace Travel an opportunity to sponsor JCA’s brand of Saudi Cup and assured them of its continued support as part of its corporate social responsibility to promote sports in general and cricket in particular. Ace Travel made a beginning over 50 years ago and is a leading travel management company in the Kingdom of Saudi Arabia. Their hallmark of success is their founding principle of providing customer service excellence and understanding customer needs. They strongly believe that every interaction with a customer is an opportunity to build relationships. Their different divisions work seamlessly as one unit and it is this team effort that helps them fulfill and exceed customer expectations. ACE Travel’s ability to reach globally and respond locally through their extensive network of partnership helps them create the best solutions for business and leisure travel to the requirements of the client.