Sami Al-Rasheed has been the co-founder and CEO of Lavad since 2021. The company offers influencer and performance marketing solutions. It connects influencers to different brands on its platform, helping them to get an effective advertising plan. Prior to his current position, Al-Rasheed worked as the co-founder and CEO of the Samaat Co. from 2012 to 2020, where he led the Saudi digital media and marketing agency with a large network of influencers. His role at the Samaat Co. included creating and implementing growth strategies and ensuring a cohesive core message. He was also responsible for making sure that company systems were constantly being built and updated. He helped to build many teams and create training plans to determine jobs that will create the most revenue growth. Al-Rasheed also worked as a transformation electrical engineer in the Saudi Electricity Co. between 2012 and 2013. He was responsible for evaluating electrical systems, products, components and applications, as well as designing and conducting research programs. From 2007 to 2010 he worked as a designer and programmer at an advertising agency called Microvision, where he developed designed specifications following business requirements and issues. He also recommended strategic improvements to optimize the company’s performance. Al-Rasheed has co-founded several companies and applications during his career, including Foodie Block, Media Food Network and live streaming app Loops Live. He earned a master’s degree in business from King Saud University, Riyadh in 2017. He received a bachelor’s degree in electrical engineering from the same university in 2012.