As part of "Saudi Day" celebrations at Expo 2020, Invest Saudi, the Kingdom’s investment promotion platform overseen by the Ministry of Investment (MISA), hosted the Saudi Arabia Business Briefing to showcase game-changing investment opportunities in the Kingdom’s business ecosystem. The event provided an opportunity for new and existing investors to explore the major untapped potential in the Kingdom, as new sectors continue to open up to investment and new structural reforms have streamlined the Saudi business environment, meeting the needs of a growing variety of investor types. Consisting of remarks from a consortium of presenters across multiple industries and sectors, the briefing provided the chance to learn more about initiatives facilitated by Vision 2030 such as the National Investment Strategy, Privatization Program and giga projects including NEOM, the Red Sea Project and Diriyah Gate. Speakers were followed by a networking session with key business officials, which allowed investors to conduct 1:1 meetings and delve further into the Kingdom’s attractive investment opportunities. Reflecting on the event, Faysal Hamza, deputy of Sector Development at the Ministry of Investment, said: "Vision 2030 has fast-tracked the development of new and exciting sectors, whilst rapid technological change is transforming existing sectors, making Saudi Arabia one of the most sought-after places in the world to invest." "The combination of a major and growing economy, unprecedented transformation and a commitment to public and private collaboration means businesses in Saudi Arabia have the chance to pioneer sectors and transform industries." Waseem Khashan, deputy of Investment Promotion at the Ministry of Investment, added: "The Saudi Arabia Business Briefing provided an exciting opportunity for investors to learn more about the business ecosystem in Saudi Arabia, as well as how we are collaborating closely with investors to de-risk investments, ensuring the investment experience is positive and supporting long-term success." "As we enter a new year and reflect on the Kingdom’s unprecedented transformation under Vision 2030, Saudi Arabia’s economy remains resilient, providing investors with long-term economic stability." "Our Kingdom is open to the world and we invite investors from across the international business community and domestic private sector to step into the world of opportunity that is Saudi Arabia." — SPA