RIYADH: Formula E makes its return to Saudi Arabia on Jan. 28-29 with the streets of Diriyah coming alive under lights for the all-electric grid’s opening weekend of the ABB FIA Formula E World Championship’s eighth season. Racing fans have the chance to win free tickets for the doubleheader of races following the launch of experiential activation booths across Riyadh. Booths at four popular locations in the Saudi capital — UWalk, Panorama Mall, Riyadh Park and Al-Nakheel Mall — will be open for visitors from 4 p.m. till 11 p.m. daily until Jan. 27, the eve of the first race. Fans will be able to learn more about how Formula E is redefining motorsports through the a fusion of entertainment, sustainability, technology and innovation. In an effort to raise awareness about environmental protection and the importance of recycling, visitors will be able to enjoy branded basketball shooting challenges in buckets of specific recycled items for an opportunity to win tickets for the race weekend. They will also be able to pose for pictures next to a condensed structure of Formula E’s Gen-2 car. The doubleheader race has cemented its place on the Formula E calendar as it returns to the Kingdom for the fourth year running. It comes as part of a 10-year partnership between Formula E and Saudi Arabia’s Ministry of Sport and the Saudi Automobile and Motorsports Federation. The internationally renowned street racing track around the Diriyah UNESCO World Heritage site will come alive under the floodlights again as 11 teams and 22 drivers representing 11 nations from the US to New Zealand and Brazil to France battle it out for the first points of the new season. Visitors will also be able to buy tickets directly from the booths, with prices starting at SR150 ($40) for grandstand access. Tickets are also available online via diriyah-eprix.com.
مشاركة :