The director and executive producer of “Kandahar,” the first big-budget Hollywood movie to film extensively in AlUla in Saudi Arabia, are full of praise for the natural beauty of the area, and the efforts of Saudi authorities to establish it as a global filming location. The magical landscape of the ancient city and surrounding area in northwestern Saudi Arabia is increasingly attracting the attention of local and international filmmakers, thanks to its rich history and scenic splendor. To support this process, the Royal Commission for AlUla in 2020 established Film AlUla to attract and assist film and television productions from around the world. It is led by film commissioner Stephen Strachan, a veteran of the UK industry and a respected film producer in the Middle East and North Africa. Strachan said he believes the Kingdom is setting the bar high for the region as it takes its first steps in film and TV production, and confirmed that there are plans to establish a studio in AlUla. “Kandahar” stars Scottish actor Gerard Butler as a CIA operative stuck in hostile territory in Afghanistan. Filming in AlUla and 14 locations in Jeddah began in late November. “Saudi Arabia is coming together as a film community to show the wider world that there are people on the ground who can look after a large film like ‘Kandahar,’” Stachan told Arab News. About 10 percent of the crew and extras working on the film were hired locally, he added. The Saudi Film Commission and the Ministry of Culture offered the producers of “Kandahar” exceptional incentives to film in AlUla, Strachan said. “We also scouted in Tabuk, Hail, Jeddah and Taif with the Ministry of Culture for three weeks to find the best locations, as Ric Roman Waugh, the director of Kandahar, was really keen to shoot in Saudi Arabia,” he added. Waugh, whose previous films include 2019’s “Angel Has Fallen,” which also starred Butler, said that he knew he wanted to film in AlUla as soon as he saw photos of the area for the first time. “When I came here I realized that the photos do no justice to this place and it is a breathtakingly beautiful place,” he told Arab News. “As a selfish filmmaker, if I get to show the world AlUla for the first time on this scale, I’m all in. It’s a dream come true; I love it. “Coming here, in a place that doesn’t have the infrastructure, can have some challenges but it would never have happened without the partnership with the Saudis themselves, and how much they wanted to embrace what we are about.” Waugh thanked the Royal Commission for AlUla and the Ministry of Culture for their help, dedication and patience while making this film. “We brought over 25 nationalities to do this film,” he said. “We have Christians, Muslims, Hindus and agnostics who came here to be part of a melting pot, as we wanted to do it together and we would overcome any challenge thrown our way.” Indian actor Ali Fazal, who plays a character called Kahil Nazir in “Kandahar,” said he and his wife were impressed by the sheer beauty of AlUla. “I was fascinated by AlUla and when my wife came here she was baffled by the rocks and the landscapes,” he said. “We went to Hegra and other places and it was very cool. We will also go to Jeddah and Makkah to do Umrah.” Scott LaStaiti, the executive producer of “Kandahar,” congratulated the Saudi authorities for the rapid development of AlUla. “The Royal Commission for AlUla has a master plan for developing AlUla, and in some specific locations we shot in, like the Sultan Valley, … you think about the history of AlUla and who was standing here 3,000 years ago,” he said. “The beauty here has a lot to offer in terms of looks.” “The incentives that Saudi Arabia and The Royal Commission of AlUla are offering are very attractive. I think that the commission, and Saudis in general, are very smart in the way they are rolling it out and I think it’s a way that’s going to attract a lot of films to be produced here.” Prior to “Kandahar,” two other movies spent time filming on location in AlUla. “Cello,” is a horror movie written by Turki Al Sheikh, the chairman of Saudi Arabia’s General Entertainment Authority, and based on one of his novels. The English and Arabic language film, which stars veteran British actor Jeremy Irons, is about an aspiring musician who learns that the cost of his cello might be higher than he thought. It is due for release this year. “Cherry,” directed by Anthony and Joe Russo and starring Spider-Man actor Tom Holland, tells the story of a disenfranchised young man from Ohio who goes from being a college dropout to an army medic in Iraq. He meets the love of his life, only to risk losing her through a series of bad decisions and challenging circumstances. It was released early last year.