Regional streaming platform STARZPLAY has secured the rights for the International Cricket Council Under-19 Men’s Cricket World Cup 2022. The deal follows the company’s recent strengthening of its partnership with Discovery, Inc. to offer GolfTV as an add-on channel. Danny Bates, chief commercial officer at STARZPLAY, told Arab News: “Strengthening the live sports category is one of our top priorities and we have seen the popularity for the genre grow exponentially in the Middle East and North Africa region.” Continuing its long-standing partnership with Etisalat, STARZPLAY will be streaming the U19 World Cup along with the UAE telecoms firm and will provide cricket fans access to all the live action taking place until Feb. 5. Last year, STARZPLAY partnered with Etisalat, which won the rights from Star TV Network to broadcast the ICC Men’s T20 World Cup 2021 across the MENA region. Bates said: “We witnessed record-breaking growth in subscribers on our platform when we brought the ICC Men’s T20 World Cup 2021, which shows how our audience responds to content that is relevant for them. “We want to further build on our live sports portfolio to offer the very best in live sports entertainment and look forward to bringing more such exciting games for our existing as well as potential subscribers,” he added. The 14th edition of the U19 World Cup is being held for the first time in the West Indies, with 48 one-day international matches planned between the 16 participating teams. Subscribers can access all cricket content via STARZPLAY’s CricLife and CricLife 2 channels. They can also subscribe to the PowerPlay package, available for 24.99 Emirati dirhams ($6.80).