Faisal Al-Maghlooth has been the general director of the Saudi Export Development Authority’s Made in Saudi program since July. The initiative, aimed at locally and globally promoting national products and services, was launched to support Saudi Arabia’s national high-quality products and reinforce their competitiveness. Al-Maghlooth, an experienced digital media strategist with a background in leading company marketing campaigns, is also the spokesman for, and a member of, Riyadh Chamber of Commerce and Industry’s digital media committee. He started his career in 2010 as a senior sales executive at the Saudi Basic Industries Corp., where he was responsible for agricultural nutrient sales, after-sales support, and drafting marketing reports. He also provided recommendations to improve clients’ services and revenue generation capabilities. Two years later, he became a sales executive with SABIC South Africa where he closely worked with an international client baseThrough his ownership of Meraki, a digital content service provider, and his position as its digital marketing manager, he gained experience working across digital platforms and managing marketing campaigns, including major government-to-public campaigns and initiatives. His digital strategy skills came into focus as he monitored competitors’ activities and played a significant role in strategizing, planning, and analyzing social media campaigns.In 2018, he began his journey with mass media campaigns at the STC Channels as manager of external communications. He utilized multiple media channels to implement print, broadcast, digital, and face-to-face communication strategies on behalf of the company. He then moved on to become a director at Mobily, where he was responsible for the telecom firm’s digital content. Al-Maghlooth dedicated his social media presence to promoting the national product, which led to him taking up his current job with the Made in Saudi program, where he is developing a unified national industrial brand. For four consecutive years from 2013, he was listed on Twitter among the top 50 most influential Saudis, and he has also served as head of digital communications and production at the Zakat, Tax, and Customs Authority. He gained a bachelor’s degree in technical marketing from Weber State University, in the US, in 2007, and a master’s degree in business administration from Oklahoma City University in 2009.