Global leading tire company Hankook Tire & Technology was recognized as the Finalist in the Automotive and Transportation category at the International Design Excellence Awards (IDEA) 2021, for its innovation project work, ‘Hankook Platform System (HPS)-Cell’. This achievement makes Hankook Tire a winner of all three of the world"s most renowned design awards this year. Hankook Tire’s HPS-Cell had won the ‘Red Dot’ in Mobility and Transportation category at the Red Dot Design Award: Design Concept 2021 in July and was announced as the winner at iF Design Award 2021 for Professional Concept category in April. The award-winning HPS-Cell is a modular platform proposed through Hankook Tire’s Design Innovation project, a research project on smart city and future mobility. Through joint research, the project puts forward a vision for future driving and solutions that tackle today’s challenges. HPS-Cell is a modular platform based on tire, the foundation of the mobility. The tire of HPS-Cell is an airless tire featuring unit-cell structure. It uses sensor technology to not only identify tire treads and road conditions in real time, but also respond to wear-out risks and change tread patterns according to the road condition utilizing variable wheels and optimized infrastructure. It’s applied with ‘Hankook Innovative Performance (H.I.P)’ which represents Hankook’s technological breakthroughs. On this occasion, Mr. Marwan Bin Shihon, Vice President of Bin Shihon Group, exclusive distributor of Hankook tires in Saudi Arabia, said: "Once again, Hankook Tire confirm its distinction by achieving the most valuable awards in the world, which proves its efficiency and ability to respond and meet all requirements of ideal tires for different driving conditions in various countries of the world, including Saudi Arabia, where Hankook Tires are gaining increasing confidence among customers.”