The Biden administration plans to spare everyday Russians from the brunt of US export controls if Russia invades Ukraine, and focus on targeting industrial sectors, a White House official said. "Key people" will also face "massive sanctions" a top Commerce official said in a separate speech on Friday. The comments narrow the scope of potential curbs on imports to Russia that had previously been described as disrupting Russias economy more broadly, hitting industrial sectors and consumer technologies like smartphones. "We cant preview every action, but the intent there really is to have measures that we think will degrade Russias industrial capabilities and industrial production capacity over time, not to go after individual, everyday Russian consumers," White House national security official Peter Harrell said in a virtual speech for the Massachusetts Export Center on Thursday that received little media coverage. Harrell, who sits on the National Security Council, said the US was prepared, immediately after an invasion of Ukraine, to impose "crippling financial costs on major Russian financial institutions as well as to impose a range of quite sweeping export controls that will degrade Russian industrial capacity over the mid- and long-term." US Commerce Department official Thea Kendler, who spoke to the export gathering on Friday, said "we are contemplating massive sanctions targeting key people and industries that were not on the table in 2014." In 2014, Russia invaded and annexed Crimea from Ukraine. Three days ago US President Joe Biden said he would consider personal sanctions on Russian President Vladimir Putin if he sent forces into Ukraine. Harrell said that he hoped the hundreds of hours he and his colleagues had spent over the last couple of months developing measures would never see the light of day, but that they are prepared to impose the sweeping measures. The two-fold strategy includes financial sanctions against major Russian financial institutions "to trigger capital flight, to trigger inflation, to make the Russian central bank provide bailouts to its banks... so Putin feels costs on day one," Harrell said. Export control measures would be announced as part of the package but would probably not have the same immediate impacts, and instead "degrade Russias ability to have industrial production in a couple of key sectors". Harrell did not detail the sectors, but other White House officials have mentioned aviation, maritime, robotics, artificial intelligence, quantum computing and defense. A person familiar with the matter told Reuters on Thursday the focus was on strategic sectors significant to Russian leadership. Asked about Russias lucrative oil and gas sector, the person said nothing was off the table. Harrell said he expected the European Union to join in the effort. "Based on the discussions Ive been having and, frankly people way above me ... we are quite confident we will have a very high degree of alignment with Europe if Russia does invade Ukraine." Sources have said the US also may apply a rule to stop companies abroad from shipping items like semiconductors made with US technology to Russia, as it did to curb the global chip supply to Chinas Huawei, which it views as a threat. The person familiar with the matter said on Thursday that US officials are also having conversations with Taiwan and South Korea, where major manufacturers of chips are located, and countries in southeast Asia, where some packaging is done.