On the side-lines of the LEAP International Technical Conference in Riyadh Front; Huawei Consumer Business Group, the iconic global technology brand, has opened its doors to the company’s new store in Riyadh, KSA – its largest flagship store overseas. The grand opening of the Huawei flagship Store took place on the 2nd of February 2022, at Riyadh Front at King Salman Road and Airport Road in the presence of Eng. Khalid Al-Falih, Minister of Investment, Eng. Abdullah Alwaha, Minister of Communications and Information Technology, Prince Faisal bin Bandar bin Sultan, President of Saudi Esports Federation, Pablo Ning, President of Huawei Consumer Business Group in the Middle East and Africa and Eric Yang, CEO of Huawei Tech Investment Saudi Arabia and other senior representatives. The store is more than 2000 square meters in size and features a minimalist design. Visitors to the new Huawei flagship store will be able to enjoy a rich full-scenario experience with immersive demonstrations of Huawei’s latest smart devices and technologies in 5G, Artificial Intelligence (AI), and the Cloud. Huawei’s strategic vision is in line with the Government of Saudi Arabia’s vision to attract increased business, enable continued knowledge transfer and contribute towards the development of the retail sector to the Kingdom. Speaking at the grand opening, Khalid Al-Falih, Minister of Investment, said: “Saudi Arabia continues to drive its rapid transformation into a digitally enabled economy at pace. Whether it is government, local businesses or individual consumers contributing towards this advancement, we will all derive from its benefits of connectivity, competitiveness, efficiency and overall enrichment of our lifestyles. In this light, we welcome Huawei’s increased commitment to the Kingdom of Saudi Arabia as the organization continues to expand its presence in the region”. Mr. Pablo Ning, President of Huawei Consumer Business Group MEA, shared his insight on the grand opening by mentioning : “At Huawei we have always valued consumer engagement as a top priority. The relationship we have built with our customers goes beyond buying and selling. We have a deeper bond with our customers. We have created this store in Riyadh as a place for consumers and developers to come together and experience the latest advancements in consumer technology. Huawei has also incorporated a Seamless AI Life Zone into this space, giving customers an opportunity to explore the Seamless AI Life that ubiquitous connectivity and the Internet of Everything are ushering in." The store is situated in the heart of the stunning Riyadh Front retail complex and is adjacent to luxurious shops. The flagship store fronts onto an entertainment plaza with wide green spaces and water features. Once customers step inside they are greeted with a stylish and pristine white interior that places a range of Huawei’s latest products and services at the core of the experience. Eric Yang, CEO of Huawei Tech Investment Saudi Arabia, said: “With this new launch, Huawei is committed to supporting the goals of the Kingdom’s Vision 2030 of achieving digital transformation and consolidating the Kingdom’s position as a hub for technology in the region. We are grateful to the Ministry of Investment and the Ministry of Communications and Information Technology for supporting Huawei’s ambition and paving the way to achieving this success. As a leading global company in the field of Technology Huawei opened the store as part of its broader plan to expand its reach within the Kingdom and ultimately demonstrate its commitment to accelerating the process of digital awareness. Huawei aims to enhance the daily lives of consumers in the Kingdom.” Visitors can enjoy smart experiences across five scenarios: Smart Home, Mobile Office, Fitness and Health, Easy Travel, and Entertainment. In addition, there will be more than 40 experience consultants available to advise consumers about products. These members of staff have been drawn from a wide range of backgrounds and bring their own strengths and experiences from the world of sport, music or as vloggers. They will share with customers their interests and hobbies in addition to providing customers with suggestions and technical support. At the store consumers can look forward to experiencing all of Huawei’s latest devices including the newly launched HUAWEI P50 Pro, HUAWEI P50 Pocket and HUAWEI MateBook E. The launch of the new Huawei flagship store was made possible through close collaboration with Kaden Investment, the owner of Riyadh Front, which also provides real estate products that are appropriate to the requirements of global companies.