Independent agency to handle Meridian’s public relations operations in the Middle East Globally renowned men’s grooming brand Meridian has appointed independent communications agency ALISA PR as its public relations agency in the Middle East. The agency will be responsible for Meridian’s PR operations and strategies in the Middle East region. Its primary focus is to raise awareness and mass brand recognition across target audiences in key markets including the UAE, Saudi Arabia and Israel. “We’re passionate about telling stories and building an emotional connection between the brand and its audience,” said Alisa D’souza, founder and PR consultant, ALISA PR. She added that the agency will be “working closely with lifestyle media and influencers to educate our audience groups on the benefits of personal care and grooming for men.” Meridian is part of Panagea Holdings, which creates digital consumer brands specializing in men’s personal care. “The Middle East men’s grooming market is estimated to grow 25 percent over the next four years,” said Dylan Chou, general manager of Meridian. “With males paying more attention to their appearance, men’s grooming forms the fifth largest segment in the Middle East personal care market, making it a very vital region for Meridian’s presence,” he added. “We are excited and look forward to working with ALISA PR to create awareness about Meridian grooming products that celebrate you,” said Chou.