RIYADH: FreshSource, one of the MENA region’s first B2B agri-supply chain platforms, has just announced a seven-figure investment from 4DX Ventures and Wamda. The exact amount of funding raised was not disclosed. It will be used to scale the company"s operations in Egypt, while also keeping an eye on future expansion in the region. The company also aims to leverage technology and data, to become the leading fresh food distributor in the region. FreshSource was launched in 2019 by a Cairo-based sibling duo Farah and Omar Emara. Within three years, the company has succeeded in building a strong network of thousands of producers and hundreds of businesses, including restaurants, hotels, online retailers, and traditional retailers.