Egypt's Paymob expands into Pakistan as a part of Middle East plan

  • 4/12/2022
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Egyptian digital payments provider Paymob is expanding into Pakistan, Bloomberg reported. Islam Shawky, CEO and co-founder of Paymob revealed that the company aims to have 100,000 merchants in its first two years in Pakistan. "Our focus is small and medium enterprises that are a cornerstone of the economy, but underserved. There is a huge gap in emerging markets," said Shawky. Omar El Gammal, Paymob’s vice president of global business development noted that the company is also planning to enter Oman, Saudi Arabia and the UAE this year, according to The National newspaper. "From Morocco to Pakistan, this is the area that we want to claim. We want to deliver on our promise to serve SMEs across this region," El Gammal added. Paymob was founded in 2015. It allows online and offline merchants to accept electronic payments from their customers, using various products and solutions.

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