DUBAI: Brokerage service provider Equiti Group has secured the naming rights of Dubai’s Umm Al Sheif metro station for 10 years from the emirate’s Road and Transport Authority. The station, which will be rebranded as Equiti metro station, operates on the Red Line of the Dubai metro network. Its strategic location offers easy connectivity to several key roads and iconic landmarks of Dubai. Abdul Mohsen Ibrahim Kalbat, CEO of Rail Agency, RTA, said that “the naming rights for metro stations represent a rewarding investment opportunity for numerous companies and businesses in the UAE to promote their brands in Dubai.” He said the partnership will enhance the confidence of major companies and investors in RTA’s projects in Dubai. “The partnership also showcases the role of this vital sector in achieving sustainable economic growth, through capital and investment injections in RTA’s development projects, particularly Dubai Metro,” added Kalbat. The RTA will this month begin promoting the newly renamed Equiti metro station on exterior signboards, in smart and electronic systems of the public transport system, as well as by using voice announcements on metro trains, to familiarize passengers and station goers with the new name.