RIYADH: Inflation is a long-term issue and a short-term solution is not sufficient enough to combat this problem, according to Sélim Chidiac, CEO of L’azurde Co. for Jewelry. He made the comments while speaking at the Top CEO forum currently being held in Dubai. Chidiac pointed out that consumers who reach the stores are thoroughly checking the prices of different retailers before making the buying decision. The L’azurde CEO revealed that his company is investing in technology and 3D printing to reduce manpower costs. Chidiac also spoke of his plans to look at potentially entering the sharing economy, which includes lending jewelry to customers.