Broadcaster ITV and postal delivery group Royal Mail are being ejected from the UK’s blue-chip share index in its latest reshuffle. Both companies are dropping out of the FTSE 100 index after their values fell amid the cost-of-living crisis and the economic turmoil caused by the war in Ukraine. ITV felt the axe as investors worried that advertising revenues would be hit by the slowdown in the UK economy, as inflationary pressures hit corporate profit margins and leave consumers with less disposable income. ITV’s shares have dropped by a third so far this year, and tumbled in March when it announced plans for a new streaming service to take on Netflix, Amazon and Disney+ that will push up its costs. “Competition is fierce in the sector, as the recent subscriber losses for Netflix have shown,” said Susannah Streeter, senior investment and markets analyst at Hargreaves Lansdown. “There are concerns that consumers will be less willing to shell out for the upcoming ITVX venture, particularly given the cost-of-living crisis, and worries have risen about advertising revenue as a recession looms.” ITV has predicted that advertising revenues will slide over the coming months, partly because of “macroeconomic and geopolitical uncertainty”. Royal Mail has also been hit by rising costs, and a decline in demand for parcel deliveries as Covid-19 restrictions have been relaxed. Pre-tax profits at the postal operator fell 8.8% in the last financial year, and it warned last month that it would lift prices to counter climbing inflation. Royal Mail’s shares have fallen about 40% this year. Richard Hunter, head of markets at Interactive Investor, said it couldn’t escape the drop this time after narrowly avoiding relegation in March. “Any progress on its transformation and parcel volumes has been more than offset by inflationary cost pressures, ongoing pay talks with the unions, tougher comparatives and, of course, steeply declining letter volumes,” he said. The quarterly reshuffle, announced by FTSE Russell, was based on Tuesday night’s closing prices. Companies whose value has dropped too low to remain in the FTSE 100 are moved to the mid-cap FTSE 250 index. The changes will take effect from the start of trading on Monday 20 June. Two companies have been promoted to the FTSE 100 – student housing firm Unite Group and British Gas owner Centrica. Unite, which is the UK’s largest owner, operator and developer of purpose-built student accommodation, has benefited from the return of students to universities after the pandemic. Centrica has benefited from the rise in energy prices since the Ukraine war. It has predicted its full-year earnings would hit the top end of analysts’ expectations, thanks to a strong performance by its North Sea oil and gas production arm and its nuclear business.