UAE Ravi eatery’s limited-edition Adidas shoes being resold for up to $12,000

  • 6/24/2022
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DUBAI: Limited-edition Adidas shoes produced in collaboration with the UAE’s popular Pakistani eatery Ravi are being resold online for up to $12,000. For the latest updates, follow us on Instagram @arabnews.lifestyle On Thursday, shoppers in the UAE queued at The Dubai Mall store to purchase the new sneakers that are part of a series of shoes celebrating iconic restaurants in 11 cities worldwide. Purchasers, who waited in line for hours before the shop opened its doors at 10 a.m., quickly posted their $150 sneakers online to resell them on retail apps and websites such as Dubizzle and Facebook Marketplace. While some were on offer for between $250 and $1,090, one seller was trading the limited-edition sneakers for $12,000 on Facebook Marketplace. In a post, the seller said: “New. Legendary. 44 years = AED44,000. Fight me if you want, but you can’t fight math,” referring to the Ravi restaurant being in business for 44 years. The eatery is one of the emirate’s most nostalgic joints which has long served as a popular dining spot for both expat and Emirati foodies alike since it opened its doors in 1978. The no-frills outlet has also dished up Pakistani fare for a celebrity diner or two, including US rapper Snoop Dogg and pop band One Republic. In a twist on the Adidas Original Superstar, the special edition Superstar Ravi colorway references the Pakistani heritage of the owners and features a custom sock liner with a hand-drawn map design signifying the meaning of the name Ravi, which is a river in northeastern Pakistan. The heel tab branding includes the year Ravi opened alongside the name in English and Arabic on either shoe. The restaurant’s owners hand-selected six dishes which have been added to the tongue of the sneakers with English on one side and Arabic on the other — the restaurant’s famous chicken biriyani and karak chai made the cut.

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