CANNES: SRMG CEO Jomana Al-Rashid joined a Bloomberg-hosted expert panel at the Cannes Lions International Festival of Creativity last week to discuss the future of the media. “We are actively working to anticipate and shape the future of media through more investment in talent, technology, data and analytics, regional and global partnerships, research and studies, mega events and conferences ... and perhaps most importantly, exclusive premium content delivered across all screens, multi-platforms and touchpoints ... all this with the objective to stay relevant and engage audiences in five continents,” Al-Rashid told the panel.She was joined by Ebony and Jet CEO Michele Ghee, MediaLink CEO Michael Kassan, Bloomberg Media Global Chief Marketing Officer Anne Kawalerski and MNTN President & CEO Mark Douglas. The panel explored trends impacting the media ecosystem and audiences around the world, including the metaverse, news gathering and information, data analytics, and technological innovation, among others. “We at SRMG strive to stay ahead of the curve in an ever-evolving media sector, seize business opportunities, face potential challenges and exceed expectations, while continuing to offer added value to shareholders and business partners,” Al-Rashid added. SRMG, one of the largest media and publishing groups in the Middle East, owns more than 30 major media outlets in the region, including Arab News, Asharq Al-Awsat, Asharq News and Sayidaty.