Record-breaking 340m social media impressions for tourney’s 5th edition The AFC U-23 Asian Cup won by Saudi Arabia in Uzbekistan last month saw a record-breaking 340 million social media impressions — a massive increase of 193.8 percent from the fourth edition in Thailand two years ago. Asia’s top 16 teams competed for 19 days across 32 matches in the cities of Tashkent and Qarshi, with the Kingdom clinching the coveted fifth crown by defeating hosts Uzbekistan 2-0 in a captivating decider. The biggest increase was observed through the video content which received 46.9 million views on the AFC’s digital platforms, a rise of 1,066 percent from the 2020 edition, while the newly launched AFC TikTok account also garnered 9.3 million views with close to a million engagements. The AFC’s Twitter account generated the highest improvement in impressions with a 217 percent increase from 2020 to 33 million, followed by Instagram, which received 115.65 million impressions or an increase of 119 percent, while the AFC’s Facebook impressions rose by 80 percent to nearly 110 million. At the same time, engagement on the AFC’s social media channels grew by 141.2 percent from 7.3 million in 2020 to 17.68 million in 2022. This was thanks to the multi-lingual approach through the AFC’s platforms in English, Arabic, Farsi, Japanese, Korean, Mandarin, Thai and Vietnamese. The AFC’s Facebook account saw the highest uptake with nearly 10 million engagements, 315 percent higher than the last edition, with the confederation’s Twitter account increasing by 84 percent to 1.6 million engagements, while Instagram rose 61 percent to 6 million engagements. On the pitch, the continent’s attacking prowess was also palpable with a total of 81 goals scored across the 32 matches, averaging approximately two goals per match, as the young Green Falcons became the first side in the tournament’s history to maintain an unblemished defensive record across all six matches in their impressive march to the title. The tournament also saw spectator attendance records rewritten on several occasions, with 28,670 fans gathering at the Pakhtakor Stadium when hosts Uzbekistan opened their campaign against Turkmenistan, before a notable 32,268 supporters attended the thrilling final between the host nation and Saudi Arabia.