DHAHRAN, Saudi Arabia: As part of the latest efforts to promote AlUla as an increasingly popular summer vacation destination, new schedules have been announced for direct flights from within the Kingdom and the UAE. Under the theme Live the World’s Masterpiece Summer Untold, the campaign also highlights the world-class tourism and entertainment offerings at AlUla, which is a UNESCO World Heritage site, along with special activities and excursions in the coming months and accommodation options. Beginning this month, Saudia will offer three weekly direct flights from Riyadh to AlUla, increasing to five a week from Aug 1. As of July 4, flights are operating from Jeddah to AlUla every day of the week except Fridays. And beginning on Aug. 1, visitors from Dammam can fly direct to AlUla on weekdays. Meanwhile, Flynas offers flights between Riyadh and AlUla every Sunday. Flynas also offers flights to AlUla from the UAE. They depart from Dubai on Fridays and return flights depart every Sunday. The airline has said it plans to increase the frequency of the flights by September. In addition, Flydubai offers two flights a week to AlUla, on Thursdays and Sundays. One of the attractions of AlUla is its weather, which is is slightly cooler than many other parts of the country during the scorching Saudi summer. As a result, it is a popular location for visitors keen to enjoy outdoor activities such as cycling, camel riding, swimming or hiking during the day and stargazing at night. Unique attractions include Jabal Al-Fil, or Elephant Rock, a stunning natural rock formation. Meanwhile fans of local culture and heritage can sign up for guided tours of historic locations such as Hegra, AlUla Old Town, and about half a dozen other options in and around around Dadan, Jabal Lkmah and other locations. More adventurous or active visitors might consider having a go at ziplining, rock climbing, hiking on the hidden valley trail, or taking in the views from the air on a helicopter tour. For those who prefer to relax and enjoy a slower-paced vacation, stargazing remains a favorite activity for many, and there are also live concerts and other performances to enjoy in the Old Market Town. In the Old Town of AlUla, visitors can chat and haggle with local vendors or tour the handicraft pavilions, where nature is the main component of traditional crafts. When it is time to rest and recharge, visitors can sample the menus at many local restaurants, including Tama at Habitas, Suhail Old Town, Pink Camel Pastry Boutique and Circolo. For businesses looking for an unforgettable location for a conference or team-building retreat, spaces at the majestic Maraya are available to rent. Recognized in 2020 by Guinness World Records as the world’s largest mirrored building, it offers capacity of up to 500 seats and stunning scenery all around. The accommodation options include the popular Shaden, a four-star resort 32 minutes from the airport that offers 125 rooms and villas; and Habitas, a five-star resort 45 minutes from the airport that will reopen on July 25 after maintenance work. In addition, Caravan by Habitas offers 22 recreational vehicles. “We will turn AlUla into a living museum, creating memories that visitors will share with the world,” Crown Prince Mohammed bin Salman once said. “Heritage is the main asset of AlUla. We have to use this asset to offer visitors a unique journey through time where they can enjoy a living museum.”