RIYADH: Non-fungible tokens and blockchain technologies took the world by storm, dominating everything from the art space to advertising. Web3, a new blockchain-based version of the internet, and the metaverse are still fairly new concepts, but it seems like they are here to stay with more and more people — and businesses — experimenting with them. XGUARD, for example, is an emerging company with offices in Riyadh, Dubai and Vienna, helping organizations and individuals navigate Web3 and the virtual space “one block at a time.” In Riyadh, the company has been actively hosting informational sessions and workshops to help equip Saudis with the skills and tools needed to venture into Web3, open their own wallet, invest in or sell NFTs, grow their businesses and engage in virtual experiences. XGUARD first started as a sports promotion company in Dubai. After its founder Omar Aridi began venturing into these emerging technologies, his interest in them grew. The industry in Saudi is still at a nascent stage, Aridi told Arab News. He said: “I was planning on working in a very decentralized way. Saudi wasn’t just my focus, but then after reading the market and seeing how things are going, I think Saudi has the most appetite when it comes to [this space].” Just last month, the Saudi Tourism Ministry and Saudi Tourism Authority created NFT souvenirs that were presented to the heads of delegations participating in the 116th session of the UN World Tourism Organization executive council, held in Jeddah. “Vision 2030 and the whole direction of digital transformation and blockchain technologies and artificial intelligence — this makes it the perfect platform for us,” Aridi said. “The only bottleneck that we had were the cryptocurrency regulations, which I know are on the way. I think it’s better to be the first movers from now and the first adopters. When things get regulated, we know we will be the go-to consulting company here.” Since cryptocurrencies are the most commonly used mode of payment in the metaverse, their lack of regulation has resulted in businesses being wary of entering this space. “The lack of trust comes from the lack of regulation, not from the technology,” Aridi said. “You need to pay with cryptocurrency, and that is the element that has not yet been regulated.” In the Gulf region, the UAE has been spearheading the regulation of NFTs and cryptocurrencies by issuing the first cryptocurrency law and establishing the Dubai Virtual Assets Regulatory Authority. For businesses, enterprise NFT technologies themselves are key. “It brings a very well authenticated ownership documented on the blockchain. Nobody can erase it, and nobody can penetrate it,” Aridi said. In certain industries, having verified proof of ownership and secured data records can cut down on processing time, reduce fraud and error risks, provide immutable authenticity of products, manage critical data and ease the supply chain process. Although the NFT, bitcoin and Ethereum markets are currently down as a result of cryptocurrencies crashing, Aridi is optimistic. “​​This is very good because the market has to [course] correct,” he said. “Hopefully, only the few proper solid value propositions will be sustained and XGUARD will be one of those because we are thinking of NFTs as a technology, not as a hype.” XGUARD provides companies with Web3 consulting, marketing, art and blockchain development, all under one roof. “In terms of competition, I don’t see anyone offering the value proposition that we provide, which is advisory, A-to-Z solutions. Nobody in Saudi Arabia is doing that yet,” said Aridi. For now, the company is adopting a predominantly educational approach. It has collaborated with local spaces and businesses, such as AlMashtal Creative Space in Riyadh and The Music Space in Jeddah, to build communities across the country. “We have a lot of artists, in Saudi Arabia specifically, that really want to be heard, that really want to improve their business,” Aridi said. “For entrepreneurs, if they have an idea, we sit with them, we scope it, we shape it, we come up with a strategy together and we help them launch it. The idea is to basically create success stories.”