Princess Haifa bint Mohammed Al-Saud was appointed as Saudi Arabia’s deputy minister of tourism by royal decree on July 3. She shared a message on her official Twitter account, extending her thanks and gratitude to King Salman and to Crown Prince Mohammed bin Salman for the trust they placed in her and expressing her eagerness to meet their aspirations. Princess Haifa described the appointment as a great step toward achieving the goals of the Ministry of Tourism within the framework of the Kingdom’s Vision 2030. In 2020, she was appointed as a member of the board of directors of the General Authority of Civil Aviation as a representative of the Saudi Commission for Tourism and National Heritage. Princess Haifa attained her bachelor’s degree in business administration from the University of New Haven, in the US, in 2008. She earned her master’s in business administration and management from the London Business School in 2017. She began her career at HSBC Holdings as an analyst, progressing to a senior associate of equity sales before leaving in 2012 to join the Ministry of Higher Education as a senior consultant. She was also managing director of the General Sports Authority between 2017 and 2019, with a focus on developing the sports economy. She became secretary-general of Formula E Holdings in July 2018, a position she still holds. Princess Haifa has been vice president of strategy at the SCTH since March 2019. She is also vice chairwoman of the Saudi Fencing Federation and chairwoman of the women’s committee at the Arab Fencing Federation. Princess Haifa was also a speaker at the World Economic Forum, which took place in Davos in May 2022, where she engaged in meaningful dialogue with the Kingdom’s international partners to seek solutions to global challenges.