RIYADH: A leading Middle East and Africa lifestyle provider on Tuesday launched an entertainment loyalty rewards program for Saudi Arabia. Retail, leisure, and entertainment company Majid Al Futtaim’s SHARE initiative will allow participating members to earn and spend points throughout the Kingdom, and at thousands of locations in the UAE. Speaking during the launch at Riyadh’s VOX Cinema in The Espalande plaza, Saudi country head for Majid Al Futtaim Leisure, Entertainment, Cinemas, and Lifestyle, Mohamed Al-Hashemi, said: “SHARE is the first-of-its-kind entertainment rewards program in the Kingdom and offers an effortless and instant way to earn and redeem points across a portfolio of brands as well as member-exclusive benefits. “Our guests are at the center of everything we do. The launch of SHARE in Saudi Arabia is fueled by our obsession with customer experience.” Customers can register for membership by visiting the Magic Planet website or VOX app. Once on board, they can earn redeemable points from each transaction carried out in Majid Al Futtaim’s VOX Cinemas, Magic Planet, and Yalla! Bowling locations. The scheme will also enable its Saudi-based members to collect points from more than 3,500 shopping outlets in the UAE, with 10 points earned amounting to one Saudi riyal. Exclusive benefits, such as discounts and special offers on movie premieres, will apply too, along with gifts and personalized offers on birthdays, anniversaries, and other occasions. “Over the coming months, we will be expanding the offering beyond entertainment into additional experiences and categories as well as adding further features so that guests have even more opportunities to enjoy instant rewards as part of our continuous improvement strategy,” Al-Hashemi added. Prior to its successful launch in the UAE in 2019, the program went through a trial period. “More than 30,000 members from Saudi Arabia signed up for SHARE and 11,000 transactions were made during the program’s trial phase in early July of this year,” Al-Hashemi said. Majid Al Futtaim Group currently operates 29 shopping malls which include the Mall of the Emirates, Mall of Egypt, Mall of Oman, and 13 hotels. The group is also the exclusive franchisee for retail company Carrefour throughout the Middle East, Asia, and Africa in more than 30 markets.