JEDDAH: Luxury watch manufacturer Vacheron Constantin has launched its second “One of Not Many” business mentorship program in Saudi Arabia in partnership with Jeddah’s Dar Al-Hekma University. The company had initially run its first project in the UAE in 2020. Six Saudi women leaders have been selected to mentor undergraduate students over six months. The program is aligned with Saudi Vision 2030 and aims to encourage young people to become entrepreneurs. Christophe Ramel, regional Brand Director Middle East at Vacheron Constantin, said: “The Kingdom represents huge promises and great potential, and the Maison values are aligned closely with Saudi Vision 2030. “We, at Vacheron Constantin, realize the importance of passing down skills to the next generation to support the leaders of tomorrow. We wish all selected students a fruitful program ahead and look forward to witnessing them excel towards their career ambitions.” Shahd Al-Shehail, entrepreneur and co-founder of Ethical Luxury Brand Abadia, said that the small choices people make every day matter and young people should continue to work hard and not be afraid of failure. Aya Al-Bitar, Saudi product and furniture designer, and founder of AYA the Art of Living, said she would encourage students to explore their heritage and individuality if they choose to enter her field. Emon Shakoor, founder and CEO of Blossom Accelerator, Saudi Arabias first female-focused and inclusivity accelerator, said: “As an entrepreneur, it’s not about how much resources you have but about how resourceful you can be. Every individual has the power to create the life that they have dreamed of and to achieve it. This program will definitely allow the student to understand and execute the things that they actually want in life and never take no for an answer.” Nora Aldabal, arts and creative industries executive director at The Royal Commission of AlUla, said: “Saudi Arabia is a gold mine of inspiration; inspiration attracts talent and talent gets ideas. This program will accelerate individuals to be the most creative version of themselves.” Nouf Al-Moajil, strategic analyst and CEO of the Eastern Province Social Responsibility Council, said she would advise students to explore and follow their passion, even in a new area of business. They should try to be as authentic as possible, she said. Basma El-Khereiji, chef and entrepreneur, and founder of the Social Kitchen, said students should be passionate about what they do and allow people to feel and appreciate it. After successfully completing the program, students have the opportunity to embark on an internship program with Vacheron Constantin or any other Richemont Maison.