Channel will offer exclusive content on Twitter to MENA audiences during tournament LONDON: beIN SPORTS launched a new partnership with Twitter on Monday to share tailored content throughout the world’s biggest football event, the FIFA World Cup, scheduled to kick off in Qatar in November. beIN SPORTS will distribute content exclusively for regional audiences on Twitter by spotlighting the most significant moments throughout the competition. It will also offer brands and marketers association opportunities through Twitter Amplify sponsorships. The official broadcaster of the FIFA World Cup across the Middle East and North Africa region will highlight each match with content clips, including one match recap and an in-studio analysis, aired through the beIN SPORTS official handle, @beINSPORTS, for a total of 320 videos. “As one of the leading official broadcasters of the FIFA World Cup Qatar 2022 in the 24-country MENA region, our talented teams will be working night and day to deliver the best content and insight — using the latest cutting-edge technology, so that every fan’s experience is incredible,” said Faisal Mahmoud Al-Raisi, director of digital at beIN MENA. “We are delighted to partner with Twitter for this historic event to do everything we can for our millions of followers across MENA to make memories for a lifetime.” The move comes after studies by beIN SPORTS that showed 78 percent of World Cup fans on Twitter believe that the social media platform offers exclusive content. The partnership aims to ensure that Twitter continues to be the home of football and a point of reference for fans across the region. “Football is one of the biggest conversations in this region. We’ve witnessed a 74 percent spike in average monthly football conversations in comparison to the previous 12 months,” said Kinda Ibrahim, Twitter director of global partnerships, MEA and Turkey. “From Saudi Arabia alone, we’ve seen more than 53 million tweets about football so far this year. “When Twitter talks sports, the world listens. From firing up fan excitement to meeting fans on their home turf, Twitter is the best place to connect to the moments that get the world talking — right where it’s happening,” Ibrahim added. “By working with the region’s biggest sports broadcaster, we are excited to provide near real time match highlights to die hard fans who drive the intensity and build community around one of the most watched global sporting events.”