UVentures and Qetaifan Projects, together with Madaeen Al Doha Group, have announced plans for an exclusive beach festival that will operate during the 29 days of the tournament Football fans traveling to the FIFA World Cup Qatar 2022 will be able to experience all the tournament’s action from an exclusive beachfront setting, after Qatar-based UVentures and Qetaifan Projects announced a partnership to establish an entertainment area in Qetaifan Island North, in the new city of Lusail in the north of Doha, for the month-long football event. Operated jointly by Madaeen Al Doha Group in strategic partnership with Fusion Hospitality and Exhibitions, the purpose-built Qetai-Fan Beach Fest powered by Unit-Y will operate from early morning until late-night hours during the entirety of the tournament, allowing guests to enjoy a variety of hospitality services, activities, food and beverage offerings, retail outlets and live music performances. “We are thrilled to put our vision into action ahead of the most eagerly awaited event in the world. Qetai-Fan Beach Fest powered by Unit-Y is a first-of-its-kind entertainment concept that is meant to take the fan experience to a different level in Qatar,” said Sheikh Nasser bin Abdulaziz Al-Thani, head of business development at Qetaifan Projects. “With the support of our partners and supporting stakeholders as well as the relentless efforts of our team, we will be bringing a holistic and historical entertainment experience to life, where all fans from all walks of life can gather to create memories and exchange cultures through the universal language that music provides,” he added. The festival will be a unique entertainment area in Qatar, with direct beach access and a license to operate catered music events designed to offer experiences merging local, regional and international cultures. As part of the entertainment, resident musicians and artists will perform alongside concerts and special performances by world-renowned and rising artists. Xavier Adsera, CEO of UVentures, said: “We are excited to be part of the most followed sporting event worldwide happening in Qatar this year. Together with our partners, we aim to deliver an entertainment offer that will enhance the magical experience of attending the World Cup.” To support mobility challenges, Qetai-Fan Beach Fest will provide fans with numerous transportation services to access the festival from different points of interest in the country, with three different access routes to arrive and depart from Qetaifan Island North. All transport access routes will operate from morning until evening. Official tickets for Qetai-Fan Beach Fest are to be released in the coming weeks in tandem with the reveal of musicians and other performing artists.