Prince Mohammed bin Salman, Crown Prince, and Chairman of the Public Investment Fund (PIF), announced the launch of Saudi Downtown Company (SDC) that will build and develop downtown areas and mixed-use destinations in 12 cities throughout Saudi Arabia. The company will aim to improve the infrastructure and build strategic partnerships with the private sector and investors, by creating new business and investment opportunities in key economic sectors, including retail, tourism, entertainment, and housing. The 12 cities include: Al-Madinah, Al-Khobar, Al-Ahsa, Buraidah, Najran, Jizan, Hail, Al-Baha, Arar, Taif, Dumat Al-Jandal, and Tabuk. SDC will develop over 10 million square meters of land across all projects, creating modern destinations drawn from Saudi Arabia’s diverse local culture and traditional architectural motifs, while using cutting-edge technology in every project. By launching SDC, PIF aims to increase trade and investment opportunities in various cities across Saudi Arabia to enhance their attractiveness and create a positive impact in their local economies. The projects will contribute to creating new opportunities for the private sector and new job opportunities for citizens, as well as localizing knowledge and expertise to help entrepreneurs and companies start and expand their businesses. The launch of SDC reflects Crown Prince Mohammed’s vision to launch development projects in various regions of Saudi Arabia, highlighting the active role that domestic cities play in supporting the national economy. The company’s strategy aligns with PIF’s efforts to unlock and enable the capabilities of promising sectors locally that can help drive the diversification of the economy and contribute to non-oil GDP growth, in line with the objectives of Vision 2030.