LONDON: Anghami, the leading music and entertainment streaming platform in the Middle East and North Africa region, announced on Wednesday the launch of a new musical contest that celebrates Saudi talent on TikTok. The “Sound of Saudi” competition invites citizens living at home and abroad to demonstrate their abilities and is part of Anghami’s effort to celebrate the Kingdom’s expanding music sector. “We want Saudis all over the world to show us their musical skills and celebrate their talent. For undiscovered talent of different ages, the chance to have their talent showcased professionally is a dream come true,” Eddy Maroun, co-founder and CEO of Anghami, said. “We expect competition to be fierce, and we know there is huge untapped talent out there — so get ready to be wowed.”Participants are invited to showcase their talent on TikTok whether it is singing, composing, producing, mixing or even playing musical instruments of any kind. A panel of industry experts and influencers will select the best performers and ensure they have their creations produced professionally. They will be featured in the Anghami app and invited to perform at various concerts in the region. “Together, we can all celebrate the future of Saudi Arabia’s local musical talent. Apart from generating interest and excitement in homegrown talent, the winners will be receiving a prize that could really lead to a successful musical career,” Ahmed AlRasheed, managing director at Anghami KSA, commented. The talent show kicks off on Oct. 12 and participants will be able to enter the competition simply by uploading a video using the “Sound of Saudi” hashtag #صوت_السعودية. As part of the campaign, Anghami has created a dedicated in-app experience which includes Live Radio, a podcast section providing tips on how to create on TikTok, and a section with practical information from music experts. TikTok followers will also be given the chance to perform with the contestants and invited to vote for their favorite artists