Coinciding with COP27, platform launches #ClimateAction Focus on access to credible information and experts LONDON: TikTok announced over the weekend the launch of its #ClimateAction campaign in an effort to drive advocacy around the issue. Through a raft of initiatives, the video-sharing app has sought to emerge as a destination for conversations focused on the most urgent environment and sustainability issues. In a statement, TikTok said it was “thrilled” to see the creativity and impact being achieved with creators and organizations making a difference by sharing tips about the changes that can be made to combat climate change. Coinciding with the COP27 UN Climate Change Conference at Sharm El-Sheikh in Egypt, the app invited its global communities to join the conversation and partner with creators to “take their inspiring climate content to the next level and ensure these important conversations are front and center.” “At TikTok, we are committed to transforming climate anxiety into empowerment, helping our community and the next generation be informed and engaged,” the company said. “By providing access to credible climate information, elevating voices of climate advocates, experts and organizations dedicated to raising climate awareness and literacy, along with collaborating with communities and partners who share the same vision around the world, TikTok aims to inspire hopeful dialogue and real action for a more sustainable future.” To make educational resources and information accessible to everyone, the social media app recently launched the TikTok Creator Hub, with this year’s theme being climate change. As part of its #ClimateAction campaign, TikTok hosted a series of live events during COP27 including talks, industry expert roundtables, and an interactive experience offering real-time updates and solutions for followers to get involved. Taking the global campaign local, TikTok MENA partnered with a host of well-known creators on how they are making a difference, whether through purchasing fruits and vegetables from local farms, growing fresh herbs at home, or reducing their carbon footprint by walking to nearby places instead of using their cars.