More than 100 campaigns were awarded across 42 categories DUBAI: The MENA Effie Awards, the regional edition of the globally renowned marketing industry awards, announced its 2022 winners at a ceremony in Dubai on Nov. 17. The awards program received over 600 entries and recognized more than 100 campaigns across 42 categories. This year’s grand prix went to the UAE Government Media Office for its campaign, “The Warm Winter Livestream,” along with nine gold, two silver and one bronze trophies. The Most Effective Agency Office of the Year and the Most Effective Agency Network of the Year titles went to Leo Burnett Dubai and Leo Burnett Middle East respectively. “Our Effie wins are a testament to the creative brilliance that comes with a true ‘Power of One’ collaboration between our clients, and within our own teams,” said Bassel Kakish, CEO of Publicis Groupe Middle East, Leo Burnett’s parent company. The network took home a total of 61 awards — setting a regional and global Effies record for the highest number of wins by any network in a single year — across its multiple agencies including Leo Burnett, Saatchi & Saatchi, Publicis, Starcom, and Prodigious. Publicis Groupe bagged a total of 29 gold, 14 silver, and 18 bronze trophies. “A new industry benchmark has been set, and I look forward to continuing to raise the bar for strategic and marketing excellence for our clients and for the industry at large,” Kakish said. This year’s Most Effective Media Agency Office title went to OMD MENA, part of Omnicom Media Group. “This is the effort of all the markets that are working collectively day and night to deliver to our client’s business objectives. It is because of our clients, their mentality, and the way in which they operate that we were on the stage tonight,” Saleh Ghazal, CEO of OMD MENA told Communicate.