RIYADH: The World Travel and Tourism Council members will invest $10.5 billion in Saudi Arabia’s tourism sector, as the Kingdom steadily evolves as a global tourist destination in line with the goals outlined in Vision 2030, according to Julia Simpson, president and CEO of WTTC. Speaking at a press conference ahead of the WTTC Global Summit in Riyadh on Nov. 28, Simpson noted that Saudi Arabia is showing incredible commitment to developing the tourism sector, and is planning to attract 100 million visitors globally by 2030. Saudi Arabia’s Minister of Tourism Ahmad Al-Khateeb said the sector is still recovering from the pandemic, but the number of international arrivals in the Kingdom has already climbed to 70 percent of pre-COVID-19 levels. “I am proud of the progress we made in building resilience in this sector. We believe in the power of partnership, and we want to bring the global community together. Saudi Arabia is the fastest growing destination in the world,” said Al-Khateeb. WTTC also announced that American actor, environmentalist and entrepreneur Edward Norton will be a keynote seeker at its global summit in Riyadh on Nov. 30. Norton, who has been a long-time advocate for sustainable business practices, will speak about the vitality of maintaining healthy environmental operational standards in the tourism sector as he will be in a conversation with Saudi Tourism Authority CEO Fahd Hamidaddin during the event, according to a press release. “It is clear that people who have such a global platform as Edward Norton help to transcend borders and reinforce the work that we do in promoting sustainable development strategies and we are delighted he is with us at the WTTC Summit in Riyadh,” said Hamidaddin. This year’s WTTC Global Summit is being organized at the King Abdul Aziz International Conference Center under the theme “Travel for a Better Future.” Some other prominent personalities who will speak at the summit include former UK Prime Minister Theresa May, Jerry Inzerillo — Group CEO of Diriyah Gate Development Authority, and Paul Griffiths, CEO of Dubai International Airports. Former UN Secretary-General Ban Ki-Moon will also address delegates in person during the event. In October, Al-Khateeb said that Riyadh is set to become the capital of the global tourism industry, and the tourist destinations in the Kingdom are being built and will operate in a sustainable manner. “We have the vision, we put the plan, and we put all the resources, especially the financial resources to deliver the plan,” said Al-Khateeb.