Salam, a leading ICT operator in Saudi Arabia, has been named as the Fastest Growing Saudi Telecommunications Brand and the Most Innovative Saudi Telecommunications Brand of the Year at the 10th Global Brand Awards 2022 held recently in Dubai, in recognition of Salam’s exceptional performance in the Kingdom’s ICT sector. Alongside leading companies from around the world, Salam was one of the only two Saudi telecom providers and one of a select few from the Middle East to be awarded since 2018. This highlights Salam’s hard work to deliver a unique, bold and experience-led presence in the sector. Each year since 2013, the UK-based Global Brands Magazine honors companies that stand out from industry leaders by demonstrating exceptional service and a unique vision. Salam’s success demonstrates the company’s exceptional commitment to innovation, quality, branding activities, customer service, and performance, providing a robust offering in Saudi Arabia. The company’s growth trajectory has been supported by the brand’s commitment to offer human-centric, reliable services tailored to customer needs. Salam’s innovative phygital approach combining experience-filled physical and digital retail spaces, coupled with a growing choice of curated digital solutions, are elevating traditional telco offerings into managed digital experiences that set customers free to experience emerging digital lifestyles without limits. Salam’s reputation as a leading homegrown telecom provider in Saudi Arabia has positioned the brand at the forefront of delivering in line with the Kingdom’s digital transformation efforts to achieve Saudi Vision 2030. As one of the region’s most established networks, Ookla SpeedTest AwardsTM recently awarded Salam with the Best Internet Video Experience award in Saudi Arabia.