Riyadh, November 17, 2021, SPA -- Saudi Authority for Industrial Cities and Technology Zones (Modon) won the International Customer Experience Awards 2021 during the Customer Experience –Middle East 2021 Conference during November 15 and 16, which is annually held with the participation of several Saudi, Gulf and International institutions in Dubai, UAE to showcase the latest developments, business models and strategies that focus on customer service. Director of the marketing and corporate communication administration and the official spokesperson Qusai Al-Abdulkarim said that the international award, established in the UK in 2008 and then became an annual ceremony worldwide, is one of the most important international awards in the customer service field through attracting several public and private institutions, such as banks and major communications companies in the Kingdom of Saudi Arabia, Gulf Cooperation Council countries and the rest of the world. He added that Modon won the award for the category of semi-government institutions for the best practices in improving the customer experience, where it seeks to realize satisfaction of partners that is considered a main pillar for Modon’s strategy to empower the industry and contribute to increasing the local content. He also added that Modon seeks to create a smart industrial environment that adopts the best international technologies, such as the Fourth Industrial revolution applications as part of digital transformation strategy to improve the experience of its partners. --SPA 17:04 LOCAL TIME 14:04 GMT 0018 www.spa.gov.sa/w1652763